2 in 5 Kiwis can't tell the difference between 'Best Before' & 'Use By'. In late 2025, we launched an interactive quiz that demystified 'Best Before' vs 'Use By' date labels on food - take the quiz anytime to test your knowledge.
Small consistent changes in the kitchen make the biggest long-term difference to how much food we waste. Try our three-week email challenge designed to make wasting less food simple, fun and rewarding.
Out of sight, means out of mind. Moving at risk food to eye level is a proven intervention that cuts household food waste. First launched in 2024, free Eat Me First reusable stickers can be ordered anytime.
Eating your leftovers is one of the easiest ways to reduce food waste. In March 2026 we encouraged Kiwis to log, eat & light up a nationwide map of Leftover Legends. With over 8,301 plates logged we are proving Kiwis can lead the way.
Planning meals before shopping is the single most effective way to stop buying food that never gets eaten. Launched in early 2025, Food Critics released a 4-step meal planning guide that makes planning quick and stress free.
Summer heat spoils food faster, and over catering is a top cause of NZ food waste. First launched in 2024, Chill Out educates Kiwis on storage safety and how to keep food fresh over the festive season.
Reusing fridge contents cuts shopping trips and saves money. Launched mid-2024, discover recipes, tips and inspiration for turning whatever's already in your fridge into a delicious new meal!
Creative cooking with what's on hand means buying only what's needed. Discover our video and recipe series showing how one common base ingredient can be transformed into three completely different meals.
Whether you're a council, brand, or community organisation, we'd love to work together. Our campaigns reach tens of thousands of Kiwis — and the more partners behind them, the bigger the impact.
