Our Campaigns

LEFTOVER LEGENDS CHALLENGE

Eating your leftovers is one of the easiest ways to reduce food waste. In March 2026 we encouraged Kiwis to log, eat & light up a nationwide map of Leftover Legends. With over 8,301 plates logged we are proving Kiwis can lead the way.

GREAT DATE DEBATE

2 in 5 Kiwis can't tell the difference between 'Best Before' & 'Use By'. In late 2025, we launched an interactive quiz that demystified 'Best Before' vs 'Use By' date labels on food - take the quiz anytime to test your knowledge.

BEAT THE BIN CHALLENGE

Launched in 2025, Beat the Bin is our three-week email challenge that turns everyday kitchen habits into lasting change. You'll get practical tips, easy wins, and the motivation to waste less food. Results speak for themselves: 92% of participants said they learnt new strategies to reduce their waste, and 97% would recommend the challenge to others.

THE FOOD CRITICS

Planning meals before shopping is the single most effective way to stop buying food that never gets eaten. Launched in early 2025, Food Critics released a 4-step meal planning guide that makes planning quick and stress free.

CHILL OUT

Summer heat spoils food faster, and over catering is a top cause of NZ food waste. First launched in 2024, Chill Out educates Kiwis on storage safety and how to keep food fresh over the festive season.

MORE TASTE, LESS WASTE!

Launched mid-2024, our More Taste, Less Waste campaign gave Kiwis practical leftover hacks, fridge-raid recipes, and money-saving inspiration to turn yesterday's kai into a delicious new meal. From budget friendly stir-fires to creative leftover bowls. We showed that reducing waste can be creative.

EAT ME FIRST STICKERS

Out of sight, means out of mind. Moving at risk food to eye level is a proven intervention that cuts household food waste. First launched in 2024, free Eat Me First reusable stickers can be ordered anytime. With 91% of users agreeing that Eat Me First sticker have helped them reduce their food waste you can't go wrong!

SAVOUR THE SEASON

Launched in 2024, Savour the Season inspired Kiwis to tackle bread waste and improve storage habits over the festive season by getting creative and making edible gifts, and spotlighting sustainable gifts.

RECIPE REMIX

Creative cooking with what's on hand means buying only what's needed. Launched in 2024, our Recipe Remix video and recipe series shows how one common base ingredient can be transformed into three completely different meals.

Want to run a campaign with us?

Whether you're a council, brand, or community organisation, we'd love to work together. Our campaigns reach tens of thousands of Kiwis — and the more partners behind them, the bigger the impact.